MAKE DECISIONS, NOT CHOICES - the beautiful way of being free

Passion & Know-How
bags for modern women and men

About us

Seersher is a fashion brand project for high quality designer products. It was started in 2018 by the German designer Alex Pluymackers.

The rebellious identity of Seersher brand shown through its high-end design and affordable high-end quality is addressing the modern self-made women in Europe and worldwide.

We aim to contribute to progress and innovation of the European craftsmanship and become a unique design brand for free and style conscious individuals of the modern connected world.

My Story

 

Alex carried the idea of Seersher for a long time with her: ” I designed bags and clothes in my early years. This evolved from early childhood impressions of my grandfather’s dressmaking for the upper class of the city, then the regular visits of opera theatre where my grandmother worked, and all the milestones of my life and career around the world including Germany,Korea and Ireland for top tier companies like Google and Salesforce.

Moving to Italy provided insights on the fashion industry and challenges it has. Speaking to leather business experts at a leather fair in Milan I knew it was the right moment to develop new business concept for a fashion business.

SEERSHER is derived from an old gaelic word «saoirse» — being free in a noble way.

Seersher handbags give the modern international woman the feeling of success and a statement, while showing her rebellious, freedom pursuing attitude.

Alex believes every woman is a progressive power and knows inside exactly what she wants. Our credo: «Make decisions, not choices — The noble way of being free».

Seersher

Service Design

Our products are designed in Italy and France by experienced designers, with focus on clear lines and edgy polished forms, but without compromising functionality and love for detail and craftsmanship. The design of our products and the identity of our brand SEERSHER are standing uniquely for 3 terms:

  • noble
  • free
  • modern

Because every personality is shaped throughout life with many unique and personal moments that never repeat, like a unique composition of those little colourful stones every time you turn the kaleidoscope.

Capsule Collection

The Product Philosophy:

Our brand is created upon honesty and pride: Beautiful thought through design from Italy and France. We work with transparent and trusted manufacturing partners- delivering a product of substance and confidence.

Seersher gives the women a stylish professional appearance with high quality and design, which is desired by every woman when she needs to feel victorious in her daily routine and after work.

Deja Vu bag

Preorder and get 10% off

Como Bag

Preorder and get 10% off

Mini Piazza

Preorder and get 10% off

Milestones

Along the way, many steps were taken to overcome hurdles big and small alike and to start this ambitious project.
We believe that often doing things good is better than doing things fast. Here are our steps.

2018

Research & Design

Design of capsule collection
Semifinalist in FashionTech pitch at Farfetch
Research and strategy development
MBA- Entrepreneurship &Innovation, Warwick/UK

2019

Prototyping

Prototyping of capsule collection
Events Meetings, Paris and Milan.
Factory Interviews
Software solution concept development
Graphic design and Brand Identity development

2020

5 steps plan

Secure seed round funding 1,3 Mio
Launch MVP V.0.1.
Team building, 3 key hires
Tests with 3 selected pilot partners
Launch of 3 capsule collections

2021

Growth & Market positioning

Progressive commercial launch, Beta
Market positioning as noticeable newcomer in the fashion tech arena
Growth in consumer area
Secure next funding round
Revenue of 1,3 Mio

Coming Soon

Our capsule collection is launching! We are excited to deliver a wonderful handbag, wallet and a shoebag to your busy hands!
Join Alex’s mailing list to for the insights on this special project and the launch of the debut collection.

Support Us

I want to share my experience of building this fashion technology project- the good, the bad and the ugly- with the people who are interested in this field and my journey. Receive a monthly update with fashion tech industry insights, important events and insider details about this project.

Our Team
Alexandra Pluymackers
Founder

Lived and worked internationally, from Ireland to Germany over New Zealand and Italy. Alex gained her vast background in the field of IT, digital marketing and project management. In Ireland she also felt connected to the Gaelic mentality, which is free, spiritual and about persistence. When she came to Italy in 2017, Alex decided to pursue her passion from childhood, fashion.

Thomas Maurice
Leather Artisan

Grew up in France, where he mastered the rare skill of the best leather Artisans in the world at the Hermes Leather Artisan School in Paris. Later,Thomas grew his rare expertise in management and the leather and handbag arena in France and internationally.

Bertrand Guillermo
Design

With over a decade of expertise in product design in France and working for french design houses such as Pierre Cardin, Bertrand developed a strong portfolio of designer products being sold internationally by high-end boutique brands.

Our Process
Manufacturing
Design
Leather craftsmanship

We manufacture our products with best Italian leathers, high quality metallic parts are European where possible as well as the threads and lining. The sourcing of production partners and materials is done by Alex and experts team in Italy and France.

We prototype and produce with European experts only.

Our products are designed in Italy and France by experienced designers, with focus on clear lines and edgy polished forms, but without compromising functionality and love for detail and craftsmanship. The design of our products and the identity of our brand SEERSHER are standing uniquely for 3 terms:

  • noble
  • free
  • modern

Because every personality is shaped throughout life with many unique and personal moments that never repeat, like a unique composition of those little colourful stones every time you turn the kaleidoscope.

The leather craftsmanship is the defining factor for the look and feel as well as for the relationship with the product and brand. The work with best experienced leather artisans from Italy and France is our guarantee to you to have a high quality and long lasting beautiful item. 

-All our prototypes are made by hand.  

-All our leathers are carefully tested for their look and feel by our designers and artisans.   

Our Responsibility

Giving back to community. We have applied a 1-1-1 model to our business.
This means that we will invest 1% of our time, 1% of our product and 1% equity for the social sector and the environment.
We believe that this resonates with the attitude of modern individuals.

1
1% of our time
1
1% of our product
1
1% of our equity
Consulting

Seersher.com uses cookies to give you the best brwosing experience. If you continue to use our services, we will assume that you agree to the use of such cookies. Find out more about cookies and how you can refuse them.

I agree